Tribe Development
Brand Strategy and Positioning
Visual Identity Design
Messaging Framework
Creative Direction
Brand Guidelines
Publication Design
Tribe Development builds community-first projects that prioritize people, equity, and shared prosperity. Our studio was brought on to reimagine the brand from the ground up, creating a visual and verbal identity that reflects Tribe’s purpose and professionalism. The result is a brand that communicates both strength and care, capturing the company’s commitment to building with, not for, Detroit’s communities.
We rooted the brand in Tribe’s simple but powerful philosophy: development should be transparent, collaborative, and grounded in community. Brandon’s approach to real estate is direct and people-centered. He builds trust by keeping the process clear and involving residents early, creating projects that respond to real neighborhood needs rather than outside assumptions.
The identity reflects that same openness. Every visual and verbal choice was designed to feel accessible and honest, avoiding the jargon and overly polished language often found in traditional development. The system pairs clear typography with warm, grounded tones, expressing balance, integrity, and approachability. Together, the visual and verbal language work to make Tribe’s values tangible through clear communication, collaboration, and community impact.
The rebrand gave Tribe Development a strong and authentic foundation for growth. The identity mirrors Brandon’s belief that good development starts with good communication and community trust. Tribe now stands as a model for how transparency, clarity, and collaboration can shape a more equitable future for Detroit and beyond.
