Kinapure
Brand Strategy
Brand Identity
Art Direction
Social Media Toolkit
Website Refinement
Kinapure helps customers nourish and love the skin they’re in. Through ethically-sourced, premium organic body care products, Kinapure puts an emphasis on our inner and outer natural beauty.
Aliado Studio partnered with Kinapure to elevate its brand and empower its customers to become advocates for their bodies and mother nature.
Customer Desire
Brand Solution
Revealing the Customer
Our journey started with defining brand strategy. By focusing on purpose and personality, we discovered Kinapure's differentiators and the ways the brand can engage and inspire ideal customers.
Together, we created a holistic picture of a growing, glowing community of Kinapure advocates.
Origin as Inspiration
Kinapure not only utilizes traditional, sustainable practices, it also works with women-led co-operatives to share the power of shea butter around the globe.
Bringing these beautiful truths into the brand's narrative adds transparency and brings the Kinapure community even closer.
Kinapure’s new story is accentuated by bold, all-embracing visuals.
We helped redefine how their brand connection unfolds by building a vibrant social media toolkit and visual campaign that celebrates real skin.
The result?
Today, Kinapure stands out in the market as an empowering health and wellness brand that connects its customers to their body and a supportive community that values diversity, kindness, and realness.
