Joyola Mei Salon
Brand Strategy
Visual Identity
Brand Storytelling
Brand Experience
Social Media Toolkit
Newsletter Content Strategy & Design
Joyola Mei is a hair salon built on a promise to serve the person, the process, and the planet. Founder Joyell Lewis set out to create a holistic, customer-centric experience that reflected her personal conviction to live sustainably. Detroit’s first eco-luxury salon was born.
The Ask
Aliado set out to deliver a brand identity and visual voice that elevated Joyola Mei’s unique purpose and specialized services tailored to the Curly Woman.
For the wordmark, we gave sleek modern typography some wave, creating an expressive yet refined style with room to play.
We chose a rich, nature-inspired color palette that would stay timeless as this brand grew, specifically chosen to highlight the natural beauty of curly hair.
In addition to the visual and written storytelling, we provided all the creative brand touch-points Joyola Mei Salon needed to open shop.
Testimonials
