Amsha Product Design

Creative Direction

Product Design

Surface Design

 

Amsha is creating jobs, promoting education, and improving the quality of life in Africa through thoughtful product design, fair trade and environmental stewardship.

Using techniques passed down from generation to generation, Amsha's products are handcrafted from plant fibers, natural dyes and recycled materials keeping true to their ethical, earth-friendly mission.

We created a series of products that represent different aspects of Mother Earth – Sea, Desert, Prairie.

 
 
 

Sea

Inspired by inky blue waters and Japanese fisherman's ports.

Find: Thick contrasting lines, accented by vintage nautical motifs and old-world sea shell forms.

 
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Desert

Inspired by dusty landscapes and smooth geometric stone structures.

Find: Colors of red clay and sand accented by pops of bright pink, clean shapes with traditional motifs.

 
 
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Prairie

Inspired by vast valleys of tall grasses and wildflowers.

Find: Raw, natural fibers in the colors of oat and wheat with subtle seedling prints speckling throughout.

 
 
 
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Photo Credit Gurusurya