Strategy / Storytelling
Amsha combines modern design with traditional techniques to create mindful home and lifestyle products. They focus on driving social change in underserved communities by bringing quality, ethically made goods to the marketplace and using their proceeds to provide micro-funding and skills training.
Amsha doesn't make goods, they impact communities.
We created a brand identity full of rich textures and warm human feeling. Making the connection between artisan and customer feel personal, even familiar, while they may be continents apart.
Through the revenue of their sales, Amsha has created opportunities for six women's co-ops and several independent artisans across Africa.