Laurmé
Branding
Art Direction
Web Design
Digital Marketing
Package Design
Wholesale Strategy
Small Business Consulting
A clean beauty company grounded in simplicity, Laurmé Skin Care is on a mission to heal even the most ravaged skin.
Founder Michele Fieldson created Laurmé after her sister was diagnosed with breast cancer. Harsh treatments had left her sister’s skin dehydrated and hypersensitive. Michele set out to design new formulas made from safe, effective, ethically-sourced botanicals that help heal sensitive skin at any stage.
Today, Laurmé offers non-toxic, cruelty-free products that give back to help find a cure.
Through a rebrand focused on purpose, Aliado positioned Laurmé as the caregiving sanctuary it was always meant to be.
Branding
Energized by the brand’s Southern California roots, we created an identity inspired by the colors and textures of sweeping shorelines and seaside horizons. Muted tones combined with modern geometric typography helps the Laurmé brand look the way skincare feels—simple, clean, effortless.
The new identity system helps customers enter a luminous world where their care is always in focus.
Tone of Voice & Content Strategy
We developed in-depth customer personas as our guide to speak directly to Laurmé’s ideal customers. By uncovering their motivations and struggles, we found what these customers needed—and needed to hear—from a clean skincare brand.
Unlike most mainstream skincare companies, Laurmé’s customer journey goes much deeper than the surface. By offering transparency and trust, caring content eases the reader into a moment where they feel present, comforted, and heard.
Web Design & Digital Marketing
After creating a seamless product, packaging, and shipping experience, we built Laurmé’s new home on the web. We created a platform that is as alluring as it is informative, offering a deeper path towards long-term holistic wellbeing.
As Laurmé’s ongoing creative partner, we help reach customers across the digital space. We develop and manage a forward-looking digital marketing strategy through owned, earned, and paid media channels.
We continue to hone Laurmé’s email and social media, helping the brand reach new customers with the promise of holistic care, radiant skin, and a welcoming community where questions are always answered.
Wholesale Strategy
With wide-reaching experience in the clean beauty industry, Aliado helped Laurmé define its market and list of ideal wholesale vendors. We crafted informative sales sheets, including selling points, star ingredient lists, and in-depth product descriptions.
Photo Credit Tina Knight & Aliado